How AI Mode Ads Are Rewriting the Rules of PPC

At Google Marketing Live 2025, Google quietly made one of the biggest changes to how…

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How Much Control Do You Really Have Over AI Generated Ads?

Let’s be real - AI is everywhere now. It writes headlines, picks images, suggests audiences,…

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7 Must – Have Chrome Extensions for Marketers

Chrome extensions have long been available to marketers, but they’re often overlooked-perceived as clutter or…

AI and Marketing: How Marketing is Changing in 2025

Marketing has always been about finding better ways to reach people. In 2025, one of…

Chatgpt for PPC Marketing
How to Use ChatGPT for PPC Marketing

Managing a Pay-Per-Click (PPC) campaign can feel like spinning multiple plates at once. From choosing…

How TikTok's Search Ads Are Transforming Intent-Based Marketing
How TikTok’s Search Ads Are Transforming Intent-Based Marketing

Introduction to TikTok Search Ads TikTok recently launched its search ads feature, bringing intent-based marketing…

Google Launches AI Overview Ads
Google Launches AI Overview Ads

Google has introduced a significant update to its advertising platform: AI Overview Ads, now available…

Why Google removes Auction Insights?
Google Removes Auction Insights from Looker Studio

Why Google Removed Auction Insights from Looker Studio In August 2024, Google announced that Auction…

Generative Engine Optimization
What is Generative Engine Optimization (GEO)?

In today’s rapidly evolving digital landscape, the introduction of Generative Engine Optimization (GEO) marks a…

AI and Marketing
AI and Marketing: The Future of Smart Digital Marketing

Today, digital marketing and artificial intelligence (AI) are transforming how businesses connect with people. As…