Navigating the digital advertising landscape can be a complex task, especially when it comes to selecting the right ad sizes and specifications. The dimensions and placement of your ads are pivotal in ensuring they capture the attention of your audience effectively. With the right ad size, you can significantly boost visibility, enhance user engagement, and drive better click-through rates and conversions.
In this comprehensive guide, we’ll dive into the world of ad sizes and specifications across various key platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, and Google. Understanding and adhering to these size guidelines is crucial for optimizing the performance of your ad campaigns and ensuring they resonate with your target audience.
Facebook Ad Sizes
Facebook stands as a cornerstone in the realm of social media, offering a vast landscape for advertisers. This platform is not just a social network; it’s a dynamic space where businesses connect with a global audience, harnessing the power of personalized advertising.
Facebook’s sophisticated advertising tools empower businesses, regardless of size, to showcase their offerings to a meticulously targeted audience. By leveraging Facebook’s ad capabilities, your business can craft compelling narratives and engage with users in a meaningful way. Let’s explore the optimal ad sizes and practices for making the most of your Facebook advertising efforts.
Facebook Feed and Reels Ad Sizes – Image
Resolution: At least 1080 x 1080 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Min 600 x 600 pixels.
Maximum file size: 30 MB
File Type: JPG or PNG. (You can use other image file types, but these are the 2 types recommended by Facebook)
Ratio: 1.91:1 to 1:1
Ad Character Limits
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Story Ad Sizes – Image
Recommended File Type: JPG or PNG.
Recommended Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Min. width: 500 pixels
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your image to avoid covering important elements with your call to action. This can help increase the effectiveness of your Facebook ads and drive more conversions.
Max. File Size: 30 MB
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Feed Ad Sizes – Video
Resolution: At least 1080 x 1080 pixels
- Minimum 120 x 120 pixels
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Don’t use letter or pillar boxing.
Recommended Video Types: MP4, MOV or GIF
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Video Duration: Max 241 minutes
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Recommended Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Maximum file size: 4 GB
Ad Character Limits:
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Story Ad Sizes – Video
Recommended Video Types: MP4, MOV or GIF.
Recommended Ratio: 9 : 16.
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Video Duration: Max. 2 minutes.
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
* Videos should not contain edit lists or special boxes in file containers.
Aspect Ratio Tolerance: 1%
Max. File Size: 4 GB
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
- Don’t use letter or pillar boxing.
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your video to avoid covering important elements with your call to action. This can help increase the effectiveness of your Facebook ads and drive more conversions.
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
* You can write more than the character limits, but your text may be truncated.
Facebook Reels Ad Sizes – Video
Recommended File Types: MP4 or MOV.
Recommended Ratio: 9 : 16.
Resolution: At least 500 x 888 pixels
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Video Duration: Max 6 seconds.
Video Captions: Optional, Recommended by Facebook.
Video Sounds: Optional, Strongly Recommended by Facebook.
Maximum File Size: 4 GB
Primary Text: 72 characters. (You can write more than the character limits, but your text may be truncated.)
Facebook Carousel Ad Sizes
Number of Carousel Cards: 2 to 10.
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Image File Type: JPG or PNG.
Video File Type: MP4, MOV or GIF.
Recommended Ratio: 1:1
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 240 minutes
Aspect Ratio Tolerance: 3%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing page URL: Required
* You can write more than the character limits, but your text may be truncated.
Facebook Collection Ad Sizes
Resolution: At least 1080 x 1080 pixels.
- Facebook recommendation: Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Image File Type: JPG or PNG.
Video File Type: MP4, MOV or GIF.
Recommended Ratio: 1:1
Instant Experience: Required
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Ad Character Limits:
- Primary text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
* You can write more than the character limits, but your text may be truncated.
Instagram Ad Sizes
Instagram’s meteoric rise in the social media universe isn’t just a trend; it’s a testament to the platform’s immense potential for connecting businesses with over a billion active, visually-engaged users worldwide. Instagram is more than just a space for sharing photos and stories; it’s a vibrant marketplace where creativity meets commerce.
Instagram’s advertising platform is tailor-made for visual storytelling. It offers a plethora of ad formats, including image ads, video ads, carousel ads, and stories ads. These formats provide a canvas for businesses to unleash their creativity and connect with audiences in a visually compelling way. Let’s delve into the optimal sizes and specifications for each ad type on Instagram, ensuring that your advertisements not only capture attention but also drive meaningful engagement and results.
Instagram Feed Ad Sizes – Image
Recommended File Types: JPG or PNG.
Recommended Ratio: 1:1.
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Maximum File Size: 30 MB.
Minimum Width: 500 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary text: 125 characters
- Headline: 27 characters
- Max Hashtags: 30
* You can write more than the character limits, but your text may be truncated.
Instagram Story Ad Sizes – Image
*Explore, Explore Home sizes are the same as Story.
Image ads in Instagram Stories will show for five seconds, or until the user swipes out of the Story.
Recommended File Types: JPG or PNG
Resolution: At least 1080×1080 pixels
Important: Leave about 14% or 250 pixels free from text and logos at the top and bottom of your image to avoid covering important elements with your call to action. This can help increase the effectiveness of your Instagram ads and drive more conversions.
Recommended Ratio: 9:16
Maximum File Size: 30 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Instagram Feed Ad Sizes – Video
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
- Don’t use letter or pillar boxing.
- Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Video Duration: Max 60 minutes
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Max File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Max Hashtags: 30
Instagram Story Ad Sizes – Video
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
- Don’t use letter or pillar boxing.
- Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
Video Duration: Max 60 seconds
Video Captions and Video Sound: Optional. (Recommended by Facebook.)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Max File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters. (You can write more than the character limits, but your text may be truncated.)
Instagram Reels Ad Sizes – Video
File Type: MPG, MOV
Ratio: 9:16
Resolution: At least 500 x 888 pixels
Video Captions: Optional, Recommended by Facebook.
Video Sounds: Optional, Strongly Recommended by Facebook.
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Video Duration: Max fifty seconds
Max File Size: 4 GB
Primary Text: 72 characters (You can write more than the character limits, but your text may be truncated.)
Reels Ads Should Exclude:
- Reels published before 15 October 2021.
- Licensed music. We recommend using original audio or royalty-free music available in our Meta Sound Collection instead.
- Media that has a face or camera effect.
- Media with a GIF.
- Media with product tags.
- Videos that contain edit lists or special boxes in file containers.
Instagram Explore Ad Sizes – Video
Recommended File Types: MP4, MOV or GIF
Recommended Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video Duration: Max 60 minutes
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Video Captions: Optional, Recommended by Facebook
Video Sounds: Optional, Recommended by Facebook
Maximum File Size: 250 MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters (You can write more than the character limits, but your text may be truncated.)
Instagram Carousel Ad Sizes – Feed
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Recommended Ratio: 1:1
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Video Duration: Max 2 minutes
Aspect Ratio Tolerance: 1%
Primary Text: 125 characters (You can write more than the character limits, but your text may be truncated.)
Max Hashtags: 30
Landing page URL: Required
Instagram Carousel Ad Sizes – Stories
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Recommended Recommended: 1:1
Resolution: At least 1080×1920 pixels
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 15 seconds
Aspect Ratio Tolerance: 1%
Ad Character Limits:
- Primary Text: 125 characters.
- Headline: 40 characters.
- Landing page URL: Required.
*You can write more than the character limits, but your text may be truncated.)
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
Instagram Carousel Ad Sizes – Explore
Number of Carousel Cards: 2 to 10
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Recommended Recommended: 1:1
Resolution: At least 1080×1080 pixels
Image Maximum File Size: 30 MB
Video Maximum File Size: 4 GB
Video Duration: Max 240 minutes
Aspect Ratio Tolerance: 3%
Ad Character Limits:
- Primary Text: 125 characters.
- Headline: 32 characters.
- Description: 18 characters.
- Landing page URL: Required.
*You can write more than the character limits, but your text may be truncated.
Instagram Collection Ad Sizes – Feed
Instant Experience: Required.
*The cover image or video that is displayed in your collection ad uses the first media asset from your Instant Experience.
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Min Image/Video Width: 500 pixels
Min Image/Video Height: 500 pixel
Ad Character Limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
*You can write more than the character limits, but your text may be truncated.
Instagram Collection Ad Sizes – Stories
Instant Experience: Required.
*The cover image or video that is displayed in your collection ad uses the first media asset from your Instant Experience.
Recommended Image File Types: JPG or PNG
Recommended Video File Types: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels. (Upload the highest resolution image that meets ratio requirements. There is no maximum resolution.)
Image Max File Size: 30 MB
Video Max File Size: 4 GB
Min Image/Video Width: 500 pixels
Min Image/Video Height: 500 pixel
Ad Character Limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
*You can write more than the character limits, but your text may be truncated.
Important: To prevent important creative elements from being covered by a profile icon or call to action, it is advisable to keep approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of an image free from text, logos, or other key elements.
X (Formerly Twitter) Ad Sizes
X (Formerly Twitter), with its expansive network of over 450 million active users, stands as a dynamic platform where immediacy and relevance are key. It’s not just a social network; it’s a real-time conversation hub that offers businesses an unparalleled opportunity to engage with their audience, amplify their brand message, and drive meaningful interactions.
Twitter Ads presents a suite of advertising formats, including promoted tweets, promoted accounts, and promoted trends. These formats are designed to help businesses craft highly targeted and impactful campaigns. Whether it’s about increasing brand awareness, generating leads, or driving traffic, Twitter’s advertising tools are tailored to meet diverse marketing objectives while reaching specific demographics and interests.
Let’s explore the optimal sizes and best practices for each Twitter ad format. By understanding these specifications, your business can harness the power of Twitter to create conversations, build communities, and foster a lasting connection with your audience.
Twitter Text Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Twitter Image Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Recommended Image File Types: JPG or PNG
* BMP or TIFF files not supported.
** GIFs show as a static image.
Max File Size: 5 MB
Twitter Video Ad Sizes
Tweet Copy Limits: 280 characters
* Each link used reduces character count by 23 characters.
Video File Types: MP4 or MOV
Recommended File Size: Under 30 MB. (Max 1 GB)
Recommended Video Duration: 15 seconds or less. (Up to 2:20 is supported)
Recommended Video Bitrate: 6,000k for 1080p. 5,000k for 720p
Frame Rate: 29.97FPS or 30FPS (Support up to 60FPS)
Recommended Video Codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space.
Looping: Videos will loop if the video length is under 60 seconds.
Thumbnail
- Supported Files: PNG or JPEG
- Aspect Ratio: Recommend matching sizing of the video
- Max File Size: 5MB
Other Suggestions by Twitter
- If using a logo, it should be persistent in the upper left hand corner. Prominent product placement is highly recommended for driving product consideration.
- Closed captioning or text overlays are strongly recommended.
Twitter Carousel Ad Sizes
Number of Carousel Cards: 2-6 (Images or Videos)
Recommended Image Carousels Sizes: 800 x 418 pixels for 1.91:1. 800 x 800 pixels for 1:1
Recommended Video Carousels Sizes: 800 x 450 pixels for 16:9. 800 x 800 pixels for 1:1
*For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset, or 1.91:1 image asset with 16:9 video asset)
Link: One web or app destination for single-destination Carousels. Up to six unique web destinations for multi-destination Carousels.
Twitter Conversation Buttons
What is Conversation Buttons?
Conversation Buttons are standard features that can be added to Promoted Ads that include call to action buttons with customizable hashtags. Once clicked, the button creates a pre-populated Tweet that users can customize or Tweet out.
*Conversation Buttons must be paired with media (image or video).
Conversation Card (original Tweet in timeline)
Tweet Copy Limit: 280 characters
Hashtag: 21 characters, including the hashtag character
Pre-Populated User Tweet (once user clicks on the CTA)
Tweet Copy Limit: 256 characters
Headline Limit: 23 characters
Thank You Tweet (after user has Tweeted out the Tweet)
Thank You Text: 23 characters
Thank You URL: (Optional) 23 characters
Twitter Polls
You can adding interactive polls to your Twitter Ads. Polls can be created with or without media (image or video).
Tweet Copy Limit: 280 characters
Poll Options: 2-4
Poll Copy Limit: 25 characters each
Poll Duraiton: Min 5 minutes, Max 7 days
*Poll duration starts when the Tweet is created, not when promoted.
TikTok Ad Sizes
TikTok has emerged as a powerhouse in the social media landscape, boasting over 1 billion active users who are deeply engaged with its short-form video content. This
platform is not just a hub for entertainment; it’s a fertile ground for businesses aiming to capture the imagination of a diverse, global audience.
TikTok Ads offers a range of innovative video ad formats, such as in-feed ads and hashtag challenges, designed to resonate with users across various demographics and interests. These ad formats are key to creating immersive and interactive experiences that not only elevate brand awareness but also foster brand loyalty and drive conversions. In today’s digital age, leveraging TikTok’s unique advertising capabilities is essential for any comprehensive social media marketing strategy.
Let’s dive into the specific ad sizes and best practices for TikTok, ensuring your content is not only seen but also leaves a lasting impact on the audience.
TikTok Image Ad Sizes
Global App Bundle – Image Ad
Ad Composition: Image creative, brand or app name(logo), skip ad button and [Landing page URL]+CTA button（if [half-screen]).
File Types: JPG, JPEG or PNG
Resolution: 720×1280 pixels
Max File Size: 100 MB
Brand or App Name:
- For Brand names, 2-20 Latin alphabet letters and 1-10 Asian characters supported.
- For App names 4-40 Latin alphabet letters and 2-20 Asian characters supported.
- Emojis not support in the app name or brand name.
- Punctuation marks and spaces count as characters.
- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description: 1-100 half-width characters and 1-50 full-width characters supported.
* Not support Emojis or these special characters: “{ }” or “#” in the description.
** Punctuation marks and spaces count as characters.
*** Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Recommendeds by TikTok for Image Ads
- Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.
- Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
Pangle Image Ad
Ad Composition: Image creative + brand or app name (logo) + ad description + CTA button.
File Types: JPG, JPEG or PNG.
Resolution: 1200x628px / 640x640px / 720x1280px
Max File Size: 100 MB
TikTok Video Ad Sizes
General TikTok Video Ad Specifications
Max File Size: 500 MB
Bitrate: ≥516 kbps
Profile Image:
- Aspect Ratio: 1:1
- File Type: JPG, JPEG or PNG
- File size: <50 KB
App or Brand Name:
- For Brand names, 2-20 Latin alphabet letters and 1-10 Asian characters supported.
- For App names 4-40 Latin alphabet letters and 2-20 Asian characters supported.
- Emojis not support in the app name or brand name.
- Punctuation marks and spaces count as characters.
- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description: 1-100 half-width characters and 1-50 full-width characters supported.
* Not support Emojis or these special characters: “{ }” or “#” in the description.
** Punctuation marks and spaces count as characters.
*** Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
TikTok Video Ad
Ad Composition: Video creative + ad display image + brand or app name (logo) + ad description + CTA button
Aspect Ratio: 9:16, 1:1, or 16:9
Video Resolution: 540x960px(min), 640x640px, or 960x540px.
File Types: MP4, MOV, MPEG, 3GP or AVI
Video Duration: 9-15 seconds recommended by TikTok. (5-60 seconds supported)
Global App Bundle – Video Ad
Ad Composition: Video creative,brand or app name(logo), skip ad button and [Landing page URL] +CTA button(if [half-screen])
Aspect Ratio: 9:16
Video Resolution: 720*1280 px
File Types: MP4, MOV, MPEG or AVI
Video Duration: 30 seconds
Pangle Video Ad
Ad Composition: Video creative (or thumbnail image) + brand or app name (logo) + ad description + CTA button
Aspect Ratio: 9:16, 1:1, or 16:9
Video Resolution: No restrictions.
*720x1280px, 640x640px or 1280x720px recommended min resolution by TikTok.
File Types: MP4, MOV, MPEG or AVI
Video Duration: 5-60 seconds
TikTok Carousel Ad Sizes
Number of Carousel Cards: 2-10
File Types: JPG or PNG
Image Size: •There is no specific requirement for image size. The system will tailor the image in the center when users choose the square format (640x640px) / horizontal format (1200x628px).
File Size: ≤500 KB is recommended by TikTok (No specific restrictions).
Character Limits:
- Text needs to be between 12 and 40 characters (20 Japanese characters) in order to ensure an appropriate content display.
- The ad captions will show only one line with a maximum of 20 characters (JP or Latin).
- Depending on the phone model and operating system, longer text can be at risk for not showing different lengths and incomplete display on the screen showing “…”.
- Half-width characters will be counted as 1 character.
- Full-width characters will be counted as 2 characters.
- Punctuations will be seen as occupying characters.
- Space at the beginning and the end will not be counted as a character, other positions of space will be recognized as characters
- Not support Emojis.
YouTube Ad Sizes
YouTube, with its staggering user base of over 2.5 billion active individuals, is not just a video platform; it’s a vast digital arena where businesses can engage with audiences in a deeply personal and impactful way through video content. This platform offers an unmatched opportunity for businesses to present their products and services, create compelling narratives, generate leads, and drive significant traffic to their websites.
YouTube Ads encompasses a diverse array of ad formats, such as in-stream ads, video discovery ads, and bumper ads. These formats are designed to cater to the specific needs of businesses, enabling them to craft highly targeted campaigns. By leveraging these ad options, businesses can connect with their desired demographics and interest groups in a way that resonates with the YouTube audience.
Let’s delve into the specifics of YouTube ad formats, exploring optimal sizes and strategies. This knowledge is crucial for businesses aiming to maximize their presence on YouTube, ensuring their message not only reaches the right audience but also creates a lasting impact.
General Video Requirements:
- Must be uploaded to YouTube (send Video URL, shortened URL not allowed)
- Must allow embedding
- Must be public or unlisted
- True streaming is not allowed
Skippable Video Ad
Skippable video ads allow viewers to skip ads after 5 seconds.
Specs:
- Min 12 seconds
- Up to 6 minutes
- Max 60 seconds for YouTube Kids
Non-Skippable Video Ad
Non-skippable video ads must be watched before a video can be viewed.
Specs:
- Max 15 seconds
- Max 20 seconds (EMEA, Mexico, India, Malaysia, and Singapore only)
Bumper Ad
Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.
* Third-Party Served Videos Sizes&Specs
Google Ad Sizes
Google Ads stands as a cornerstone in the realm of digital advertising, offering businesses a versatile and impactful way to connect with their target audience. This platform transcends beyond just delivering ads; it’s about placing your brand at the forefront when potential customers are actively searching for what you offer. The pay-per-click model of Google Ads ensures that businesses get a cost-effective approach to boosting online visibility and driving conversions.
Understanding the ad sizes and specifications for Google’s search and display networks is crucial for any business looking to make the most out of their advertising efforts. Let’s dive into the various ad formats available on Google, including those for search results and display ads on third-party websites. We’ll explore the ideal sizes and strategies to optimize your ads for maximum impact and efficiency.
Search Ad
Text ads on the Search Network has 3 parts: a display URL, headline text, and description text.
Length Limits:
- 3 alternative headlines (30 characters each)
- 2 alternative description (90 characters each)
- Path 2 (15 characters each)
*In expanded text ads, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
**Your path text doesn’t have to match the exact language of your display URL.
Call Ad
Call Ads can appear only on devices that make phone calls. When a user clicks your ad, the ad places a call to you from their device.
Headline 1 (optional): 30 characters
Headline 2 (optional): 30 characters
Business Name: 25 characters
Description Line 1: 90 characters
Description Line 2 (optional): 90 characters
Display Path: 15 characters
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
Google Display Network (GDN) Ad
What is GDN?
Google Display Ads (GDN) appear on over 3 million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube.
What is Responsive Display Ads?
Responsive Display Ads are a type of display ad format that automatically adjusts its size, appearance, and format to fit various ad spaces across the Google Display Network. These ads use machine learning to analyze the content and the user behavior on the webpage where they will appear to determine the best combination of text, images, and formatting.
Responsive Display Ads can incorporate a variety of assets, including headlines, images, videos, logos, and descriptions. Advertisers provide these assets to Google, and the system uses them to create multiple variations of the ad in different sizes and formats, optimizing the creative for each placement.
Landscape Image Sizes
Ratio: 1.91:1
Recommended Sizes: 1200×628
Minimum Sizes: 600×314
Minimum Number of Images: 1
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio
Square Sizes
Ratio: 1:1
Recommended Sizes: 1200×1200
Minimum Sizes: 300×300
Minimum Number of Images: 1
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio
Portrait Sizes
Ratio: 9:16
Recommended Sizes: 900×1600
Minimum Sizes: 600×1067
Minimum Number of Images: 0
Maximum Number of images: 15
Maximum File Sizes: 5120 KB
Images per Aspect Ratio: 5 – 10 images per aspect ratio