Generate High-Impact Brand Lists for Google AI Max Campaigns

What Is Google AI Max?

Google AI Max is Google's newest campaign type for Search, offering powerful automation for bidding, asset optimization, keyword matching, and even URL targeting. To unlock advanced features like brand controls, advertisers must enable AI Max.

What Are Brand Lists and Why Do They Matter?

Brand lists allow you to include or exclude specific brand names from your campaign targeting. Whether you're protecting your brand terms or reaching customers searching for competitors, brand lists are essential for controlling how and where your ads show up.

Why Brand Controls Are Locked Behind AI Max

Google recently restricted brand list functionality to campaigns that have AI Max enabled. That means if you're running a standard Search campaign, you won't be able to set brand inclusions or exclusions unless you activate AI Max.

How to Choose the Right Brands to Include or Exclude

Choosing the right brands requires a balance of competitive strategy and performance data. You might want to:

• Include your own brand to capture high-intent traffic.
• Exclude brand names with poor conversion rates.
• Target competitors to gain market share — when done correctly.

Our generator analyzes keywords, intent, and industry benchmarks to suggest the most effective brand terms for your goals.

How Our Brand List Generator Works

It's simple:

1. Enter your business name and industry.
2. Select your campaign objective.
3. Get a customized list of brand inclusions and exclusions based on best practices and your input.

You can export or directly implement the list into your Google Ads account.