{"id":2306,"date":"2025-05-23T10:48:19","date_gmt":"2025-05-23T10:48:19","guid":{"rendered":"https:\/\/adsby.co\/blog\/?p=2306"},"modified":"2025-05-23T10:48:21","modified_gmt":"2025-05-23T10:48:21","slug":"how-much-control-do-you-really-have-over-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/adsby.co\/blog\/how-much-control-do-you-really-have-over-ai-generated-ads\/","title":{"rendered":"How Much Control Do You Really Have Over AI Generated Ads?"},"content":{"rendered":"\n<p>Let\u2019s be real &#8211;<a href=\"https:\/\/adsby.co\/blog\/how-ai-search-engines-will-impact-search-ads\/\"> AI is everywhere now<\/a>. It writes headlines, picks images, suggests audiences, and even decides where your ads show up. And while that sounds helpful, it also leaves a lot of marketers wondering: <em>Are we still the ones in charge?<\/em><\/p>\n\n\n\n<p>This question came up a lot during <a href=\"https:\/\/adsonair.withgoogle.com\/events\/google-marketing-live-2025\/watch?talk=keynote\">Google\u2019s Marketing Live 2025<\/a> event. With new features like AI Overviews, Performance Max upgrades, and creative tools that write and design for you, it\u2019s fair to ask how much control you actually have over your campaigns.<\/p>\n\n\n\n<p>In this post, we\u2019re going to look at what you can change, what you can\u2019t, and how to make sure your brand still feels like <em>your<\/em> brand &#8211; even when AI is doing a lot of the heavy lifting.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>Table of contents<\/h6><ul><li><a href=\"#h-what-s-changing-in-ai-powered-advertising\" data-level=\"3\">What\u2019s Changing in AI Powered Advertising?<\/a><\/li><li><a href=\"#h-brand-voice-and-ai-generated-ads-can-they-coexist\" data-level=\"2\">Brand Voice and AI-Generated Ads: Can They Coexist?<\/a><\/li><li><a href=\"#h-ai-generated-ad-copy-how-much-can-you-change\" data-level=\"2\">AI-Generated Ad Copy: How Much Can You Change?<\/a><\/li><li><a href=\"#h-visual-assets-in-ai-campaigns-upload-edit-or-replace\" data-level=\"2\">Visual Assets in AI Campaigns: Upload, Edit, or Replace?<\/a><\/li><li><a href=\"#h-targeting-and-exclusions-are-you-still-in-control\" data-level=\"2\">Targeting and Exclusions: Are You Still in Control?<\/a><\/li><li><a href=\"#h-prompting-ai-for-specific-results-does-it-actually-work\" data-level=\"2\">Prompting AI for Specific Results: Does It Actually Work?<\/a><\/li><li><a href=\"#h-what-about-copyright-and-ownership-of-ai-generated-content\" data-level=\"2\">What About Copyright and Ownership of AI-Generated Content?<\/a><\/li><li><a href=\"#h-how-can-you-stay-in-control-of-ai-ads\" data-level=\"2\">How Can You Stay in Control of AI Ads?<\/a><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-changing-in-ai-powered-advertising\">What\u2019s Changing in AI Powered Advertising?<\/h3>\n\n\n\n<p>If you haven\u2019t looked closely at ad platforms lately, you might be surprised by how much they\u2019ve changed in just the last few months.<\/p>\n\n\n\n<p>Google, for example, rolled out a bunch of updates during their Marketing Live 2025 event. We\u2019re talking about things like:<\/p>\n\n\n\n<ul>\n<li>Search and Shopping ads showing up inside <strong><a href=\"https:\/\/adsby.co\/blog\/will-google-show-ads-in-ai-overviews\/\">AI Overviews<\/a><\/strong><\/li>\n\n\n\n<li>Performance Max campaigns powered by a new tool called \u201c<strong><a href=\"https:\/\/adsby.co\/blog\/what-is-ai-max-for-search-campaigns\/\">AI Max<\/a><\/strong>\u201d<\/li>\n\n\n\n<li>A co-pilot that sets up your ad groups and writes copy for you<\/li>\n\n\n\n<li>Video tools that can turn a product image into a full ad in seconds<\/li>\n<\/ul>\n\n\n\n<p>And it\u2019s not just Google. Microsoft is doing similar things with their ad tools. Most major platforms are now blending automation with content creation. AI isn\u2019t just helping with small tasks anymore\u2014it\u2019s making big creative and strategic decisions.<\/p>\n\n\n\n<p>That sounds cool, but it also raises questions. When AI is writing the copy, choosing the image, and picking where your ad goes\u2026 what\u2019s left for you to control?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-brand-voice-and-ai-generated-ads-can-they-coexist\">Brand Voice and AI-Generated Ads: Can They Coexist?<\/h2>\n\n\n\n<p>This is probably one of the biggest concerns for marketers right now: <em>If AI is writing my ads, will they still sound like us?<\/em><\/p>\n\n\n\n<p>The short answer? They can &#8211; but only if you\u2019re paying attention.<\/p>\n\n\n\n<p>Most <a href=\"https:\/\/adsby.co\/\">AI ad tools<\/a>, including Google\u2019s new Asset Studio and the tools inside Performance Max, are trained to write in a general, \u201csafe\u201d tone. That means they won\u2019t say anything off-brand, but they also won\u2019t automatically capture what makes your brand sound unique. Unless you give it clear input, your ad might come out sounding like it could be from just about anyone.<\/p>\n\n\n\n<p>The good news is, there are ways to guide the tone. You can:<\/p>\n\n\n\n<ul>\n<li>Write example headlines or descriptions that match your style<\/li>\n\n\n\n<li>Upload brand voice guidelines (some platforms now let you do this)<\/li>\n\n\n\n<li>Lock parts of the text so AI can\u2019t change them<\/li>\n\n\n\n<li>Manually review and edit any suggestions before launching<\/li>\n<\/ul>\n\n\n\n<p>If your brand has a playful tone, a formal one, or anything in between, you\u2019ll need to show the AI what that looks like. Think of it like training a new teammate: it gets better over time, but it still needs your direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-generated-ad-copy-how-much-can-you-change\">AI-Generated Ad Copy: How Much Can You Change?<\/h2>\n\n\n\n<p>More than you might think, but not everything.<\/p>\n\n\n\n<p>One of the biggest worries marketers have is that once AI writes something, you&#8217;re stuck with it. That\u2019s not really how it works. Most platforms still give you editing tools. You can go in, change the headline, tweak the description, or even remove parts you don\u2019t like entirely.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul>\n<li>In <strong><a href=\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\">Performance Max<\/a><\/strong>, you can approve or reject text suggestions, and now even lock parts of your copy so the system doesn\u2019t rewrite them.<\/li>\n\n\n\n<li>You can add your own copy instead of using what the AI recommends.<\/li>\n\n\n\n<li>If you&#8217;re using third-party tools like <a href=\"https:\/\/adsby.co\/\">Adsby<\/a>, you might get even more flexibility to edit before anything goes live.<\/li>\n<\/ul>\n\n\n\n<p>The trick is to not treat AI copy like the final draft. It\u2019s more like a starting point. Use it to save time, but don\u2019t be afraid to rewrite anything that doesn\u2019t sound right. AI can help get ideas flowing, but you\u2019re still the one who should shape the message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-visual-assets-in-ai-campaigns-upload-edit-or-replace\">Visual Assets in AI Campaigns: Upload, Edit, or Replace?<\/h2>\n\n\n\n<p>Let\u2019s talk images and videos, because AI isn\u2019t just writing your ads anymore, it\u2019s designing them too.<\/p>\n\n\n\n<p>The question is: <em>Can you still use your own visuals?<\/em> And the answer is yes, in most cases. You can usually upload product photos, lifestyle shots, logos, and even short clips. From there, AI tools can help you:<\/p>\n\n\n\n<ul>\n<li>Resize and reformat them for different platforms<\/li>\n\n\n\n<li>Enhance lighting or background automatically<\/li>\n\n\n\n<li>Create short video ads using static images (thanks to tools like Google\u2019s Veo + Asset Studio)<\/li>\n<\/ul>\n\n\n\n<p>But here&#8217;s the part to watch: <strong>some platforms will auto-generate visuals if you don\u2019t upload anything.<\/strong> That means if you don\u2019t step in, AI might pick a generic image or style that doesn\u2019t really match your brand.<\/p>\n\n\n\n<p>So, if you want control, the best move is to upload your own assets early. Think of AI as a creative assistant, it can polish and adapt your visuals, but only if you give it something solid to start with.<\/p>\n\n\n\n<p>Also, you can usually preview everything before publishing. So if something looks off, you can swap it out or re-edit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-targeting-and-exclusions-are-you-still-in-control\">Targeting and Exclusions: Are You Still in Control?<\/h2>\n\n\n\n<p>This one\u2019s important. Because even if your ads look great, they won\u2019t work if they\u2019re showing up in the wrong places or in front of the wrong people.<\/p>\n\n\n\n<p>So, how much control do you actually have over targeting when AI is involved?<\/p>\n\n\n\n<p>Turns out, still quite a bit.<\/p>\n\n\n\n<p>In Google\u2019s <strong>Performance Max<\/strong> and <strong>AI Max<\/strong> campaigns, you can:<\/p>\n\n\n\n<ul>\n<li>Set location, language, and audience signals<\/li>\n\n\n\n<li>Exclude products you don\u2019t want to promote<\/li>\n\n\n\n<li>Add negative keywords (yes, this is back!)<\/li>\n\n\n\n<li>Avoid certain placements or demographics<\/li>\n<\/ul>\n\n\n\n<p>The system does use AI to go beyond your targeting suggestions, but that doesn\u2019t mean it ignores your rules. Think of it like this: you tell the AI who you <em>want<\/em>, and it tries to find more people like them, but within your boundaries.<\/p>\n\n\n\n<p>That said, some features are still rolling out, and platform-by-platform control varies. For now, it\u2019s smart to double-check settings before publishing. And if something\u2019s not working, use your reporting tools to see where the ads are going and pull back if needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompting-ai-for-specific-results-does-it-actually-work\">Prompting AI for Specific Results: Does It Actually Work?<\/h2>\n\n\n\n<p>Short answer: yes, but only if you\u2019re clear.<\/p>\n\n\n\n<p>AI tools are getting better at taking instructions but they still need your help to stay on track. Just like writing a good brief for a designer or copywriter, you need to tell the AI what you want.<\/p>\n\n\n\n<p>For example, if you\u2019re creating a product image or video, you can prompt it with things like:<\/p>\n\n\n\n<ul>\n<li>\u201cShow the product in use by a person outdoors\u201d<\/li>\n\n\n\n<li>\u201cUse a white background with soft lighting\u201d<\/li>\n\n\n\n<li>\u201cHighlight the logo in the center\u201d<\/li>\n<\/ul>\n\n\n\n<p>Some platforms now even let you enter this kind of detail directly when generating visuals or headlines. Google\u2019s Asset Studio, for instance, asks for input before creating images or videos and the more specific you are, the better the output.<\/p>\n\n\n\n<p>If you leave it blank, though? You\u2019ll likely get something generic.<\/p>\n\n\n\n<p>So if you care about how your ad looks or sounds, don\u2019t skip the prompt. You don\u2019t need to be a creative genius, just be clear about what you want, and test a few variations to see what works best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-copyright-and-ownership-of-ai-generated-content\">What About Copyright and Ownership of AI-Generated Content?<\/h2>\n\n\n\n<p>Ah, the tricky part.<\/p>\n\n\n\n<p>A lot of marketers are asking: <em>If AI creates my ad image or text, do I actually own it?<\/em> And more importantly, <em>can someone else use the same thing?<\/em><\/p>\n\n\n\n<p>Here\u2019s what we know right now:<\/p>\n\n\n\n<ul>\n<li><strong>Most platforms say you have the right to use the AI-generated content in your campaigns.<\/strong> That means you won\u2019t get in trouble for using it in your ads &#8211; Google, Meta, Microsoft, and others have made that clear.<\/li>\n\n\n\n<li>But <strong>owning it like you would a photo you took yourself? That\u2019s a gray area.<\/strong> In most cases, there\u2019s no copyright protection for AI-generated work, which means it might not be 100% exclusive to you.<\/li>\n\n\n\n<li>Also, depending on the tool, there\u2019s a chance that similar versions of the same image or copy could be created for someone else, especially if your input was vague or generic.<\/li>\n<\/ul>\n\n\n\n<p>So, what can you do?<\/p>\n\n\n\n<ul>\n<li>Use AI-generated content as a starting point, then tweak it. That way, it feels more original.<\/li>\n\n\n\n<li>If you\u2019re using visuals, consider uploading your own and letting AI assist-rather than create from scratch.<\/li>\n\n\n\n<li>And always double-check the terms of use for whatever platform you\u2019re using, especially if it\u2019s generating content for commercial use.<\/li>\n<\/ul>\n\n\n\n<p>Bottom line: AI helps move faster, but if uniqueness and brand safety matter, you should still have a human in the loop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-stay-in-control-of-ai-ads\">How Can You Stay in Control of AI Ads?<\/h2>\n\n\n\n<p>AI can be a huge time-saver. It writes copy, picks visuals, sets budgets, and finds audiences, sometimes all at once. But as helpful as that sounds, there\u2019s a real risk in letting it run without checking in.<\/p>\n\n\n\n<p>If you\u2019re not reviewing the output -what it says, how it looks, who it targets- you might end up with campaigns that feel off-brand or spend money in places that don\u2019t convert.<\/p>\n\n\n\n<p>Here\u2019s what smart marketers are doing: They\u2019re letting AI do the heavy lifting, <em>but<\/em> they\u2019re still checking the basics:<\/p>\n\n\n\n<ul>\n<li><strong>What\u2019s actually being said in the ad?<\/strong><\/li>\n\n\n\n<li><strong>Do the visuals match the brand or product?<\/strong><\/li>\n\n\n\n<li><strong>Is the targeting aligned with the real audience?<\/strong><\/li>\n\n\n\n<li><strong>Is the budget being used in the right places?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In setups like this, having a simple way to review and adjust each piece makes all the difference. That\u2019s something we care a lot about in our own work at <a href=\"https:\/\/adsby.co\/\">Adsby<\/a>. We\u2019ve seen how even small tweaks -like changing one headline or excluding one audience segment- can shift performance.<\/p>\n\n\n\n<p>It\u2019s not about controlling everything. It\u2019s about knowing <em>what<\/em> to control, and being able to step in quickly when needed.<\/p>\n\n\n\n<p><strong>The tools are getting smarter but the best results still come from teams who stay involved.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be real &#8211; AI is everywhere now. It writes headlines, picks images, suggests audiences, and even decides where your ads show up. And while that sounds helpful, it also leaves a lot of marketers wondering: Are we still the ones in charge? This question came up a lot during Google\u2019s Marketing Live 2025 event. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[46,47,48],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Control Do You Really Have Over AI Generated Ads?<\/title>\n<meta name=\"description\" content=\"Learn how AI is reshaping digital ads and how to stay in control of your content, visuals, and spend without losing your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsby.co\/blog\/how-much-control-do-you-really-have-over-ai-generated-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Control Do You Really Have Over AI Generated Ads?\" \/>\n<meta property=\"og:description\" content=\"Learn how AI is reshaping digital ads and how to stay in control of your content, visuals, and spend without losing your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsby.co\/blog\/how-much-control-do-you-really-have-over-ai-generated-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsby Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T10:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T10:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/05\/AI-Generated-Ads.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1116\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cem Ozcelik\" \/>\n<meta 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