{"id":2162,"date":"2025-03-24T16:59:22","date_gmt":"2025-03-24T16:59:22","guid":{"rendered":"https:\/\/adsby.co\/blog\/?p=2162"},"modified":"2025-03-24T16:59:24","modified_gmt":"2025-03-24T16:59:24","slug":"google-pmax-update-negative-keyword-limit-now-10000","status":"publish","type":"post","link":"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/","title":{"rendered":"Google PMax Update: Negative Keyword Limit Now 10,000"},"content":{"rendered":"\n<p>Google has finally introduced a long-overdue update for Performance Max (PMax) campaigns, increasing the negative keyword limit from 100 to 10,000. While this is a welcome change, it\u2019s worth noting that some accounts only recently gained the ability to add 100 negative keywords. For a feature that advertisers have been requesting for nearly three years, this rollout feels delayed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-negative-keywords-matter-for-pmax-campaigns\">Why Do Negative Keywords Matter for PMax Campaigns?<\/h2>\n\n\n\n<p>This update gives advertisers more control than ever before. Here\u2019s why it\u2019s a big deal:<\/p>\n\n\n\n<ul>\n<li><strong>Greater Control:<\/strong> Previously, advertisers had to be selective about which keywords they excluded. Now, with a 10,000-keyword limit, they can exclude a much wider range of unwanted searches.<\/li>\n\n\n\n<li><strong>Better Brand Protection:<\/strong> No more random, off-brand placements! With better exclusions, businesses can prevent their ads from appearing in competitor searches or irrelevant queries.<\/li>\n\n\n\n<li><strong>Improved Budget Allocation<\/strong>: With better exclusions, advertisers can ensure their budgets are spent on high-intent, relevant searches rather than wasted on low-value queries.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-negative-keywords-for-pmax-campaign\">How to add negative keywords for Pmax Campaign?<\/h2>\n\n\n\n<p>You can choose whether to add negative keywords to all campaigns or a specific Performance Max campaign.<\/p>\n\n\n\n<ol>\n<li>In your Google Ads account, click on the Campaigns icon and In the Segment menu, click on the Audiences, Keywords, and Content dropdown menu.<\/li>\n\n\n\n<li>Click on Keywords and Select the Negative Keywords tab.<\/li>\n\n\n\n<li>To add negative keywords, click the plus (+) button.<\/li>\n\n\n\n<li>Select your Performance Max campaign and add keywords.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>While adding negative keywords to a Performance Max campaign, keep in mind that negative keyword lists cannot be applied and you\u2019ll need to enter keywords manually. Additionally, match types can be used by applying the appropriate symbols, giving advertisers more control over exclusions. Currently, there\u2019s a 100-keyword limit at the campaign level, but this is set to expand to 10,000 keywords soon, making it a significant improvement for managing exclusions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"691\" height=\"704\" src=\"https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/03\/pmax-negative-keyword-uptade.webp\" alt=\"Google PMax Update: Negative Keyword Limit Increased\" class=\"wp-image-2163\" style=\"width:666px;height:auto\" srcset=\"https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/03\/pmax-negative-keyword-uptade.webp 691w, https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/03\/pmax-negative-keyword-uptade-294x300.webp 294w, https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/03\/pmax-negative-keyword-uptade-60x60.webp 60w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-negative-keywords-for-google-pmax-campaigns\">Best Negative Keywords for Google PMax Campaigns<\/h2>\n\n\n\n<p>To make your life easier, we\u2019ve put together pre-built industry-specific negative keyword lists that can instantly improve your PMax campaign performance. Whether you&#8217;re in e-commerce, SaaS, or lead generation, these lists will help you eliminate irrelevant traffic and fine-tune your campaign targeting.<\/p>\n\n\n\n<p>This is a huge step forward in controlling PMax campaigns, one that\u2019s been long overdue.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/10pcWRcPvtXDzkRARC3qYK3DigeoyAQJvdFynAlO1kJI\/edit?gid=0#gid=0\" style=\"background-color:#01c7b4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download the Keyword List<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-default-negative-keywords-matter-for-pmax-campaigns\">Why Default Negative Keywords Matter for PMax Campaigns?<\/h2>\n\n\n\n<p>Applying a <strong>default negative keyword list<\/strong> is one of the simplest yet most effective ways to improve your PMax campaign performance. Without it, your ads might show up for irrelevant searches, competitor names, or low-intent queries that drain your budget without driving real results.<\/p>\n\n\n\n<p>By proactively filtering out common <strong>non-converting<\/strong> and <strong>off-brand<\/strong> keywords, you can:<\/p>\n\n\n\n<ul>\n<li><strong>Protect your brand<\/strong> from showing in unwanted searches.<\/li>\n\n\n\n<li><strong>Avoid wasted ad spend<\/strong> on irrelevant or low-quality traffic.<\/li>\n\n\n\n<li><strong>Improve audience targeting<\/strong> and focus on users with real purchase intent.<\/li>\n<\/ul>\n\n\n\n<p>While scripts can help automate exclusions, <strong>a ready-to-use negative keyword list<\/strong> is the fastest way to instantly enhance your PMax campaign\u2019s efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-know-what-s-triggering-your-pmax-ads\">Want to Know What\u2019s Triggering Your Pmax Ads?<\/h2>\n\n\n\n<p>One of the biggest challenges with Performance Max (PMax) campaigns is the lack of visibility into search terms. Unlike standard Search campaigns, Google doesn\u2019t provide a built-in report to see which queries triggered your ads. But with the right Google Ads script, you can extract search term data and spot irrelevant or underperforming keywords that should be added as negatives.&nbsp;<\/p>\n\n\n\n<p>An effective way to automate this process is by using the <a href=\"https:\/\/nilsrooijmans.com\/google-ads-script-pmax-non-converting-search-term-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Non-Converting Search Term Alerts script (by Nils Rooijmans). <\/a>\u00a0This script identifies search terms that receive clicks but fail to generate conversions, allowing you to compile a report of these terms and add them as negative keywords. By running this script on a weekly schedule, advertisers can continuously refine their PMax targeting and focus on high-intent queries that lead to actual sales.<\/p>\n\n\n\n<ol>\n<li>Open your Google Ads account and go to Tools &amp; Settings &gt; Bulk Actions &gt; Scripts and click the + button to create a new script.<\/li>\n\n\n\n<li>Copy and paste \u201cNon-Converting Search Term Alerts\u201d script by Nils Rooijmans to pull search term data from your PMax campaigns.<\/li>\n<\/ol>\n\n\n\n<p><strong>Want a Simpler Way?<\/strong><\/p>\n\n\n\n<p>If diving into scripts isn\u2019t your thing, don\u2019t worry! You can still optimize your PMax campaigns in seconds. The easiest way to eliminate wasted spend is to apply a pre-built negative keyword list that instantly removes common irrelevant searches.<\/p>\n\n\n\n<p>With just a few clicks, you can prevent wasted budget on irrelevant traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-tips-for-using-negative-keywords-in-pmax-campaigns\">Final Tips for Using Negative Keywords in PMax Campaigns<\/h2>\n\n\n\n<p>With Google\u2019s recent update expanding the negative keyword limit, advertisers now have a powerful opportunity to fine-tune their Performance Max campaigns. However, since Google doesn\u2019t provide a built-in search term keyword report, using scripts is the best way to monitor and optimize your campaigns effectively. However, if managing scripts seems too complex or time-consuming, you can still take a simple yet effective step\u2014instantly applying a pre-built negative keyword list to your campaigns. With just a few clicks, you can exclude irrelevant searches and enhance the efficiency of your PMax campaigns.<\/p>\n\n\n\n<p>By leveraging <strong>automated scripts<\/strong> and <strong>default negative keyword lists,<\/strong> advertisers can continuously refine their keyword exclusions, ensuring ad spend is allocated efficiently and irrelevant traffic is minimized.<\/p>\n\n\n\n<p>If you\u2019re looking to take your Google Ads performance to the next level, <strong>Adsby<\/strong> can help. Built for marketers and PPC professionals, Adsby is your AI-powered assistant for managing and optimizing campaigns in less time. From generating high-converting ad copy to filtering irrelevant keywords and improving account structure, Adsby simplifies the entire process\u2014so you can focus on strategy instead of repetitive tasks. <strong>Try Adsby<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has finally introduced a long-overdue update for Performance Max (PMax) campaigns, increasing the negative keyword limit from 100 to 10,000. While this is a welcome change, it\u2019s worth noting that some accounts only recently gained the ability to add 100 negative keywords. For a feature that advertisers have been requesting for nearly three years, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[44],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google PMax Update: Negative Keyword Limit Now 10,000<\/title>\n<meta name=\"description\" content=\"Google PMax now supports 10,000 negative keywords. Download industry-based keyword lists to reduce irrelevant clicks and boost ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google PMax Update: Negative Keyword Limit Now 10,000\" \/>\n<meta property=\"og:description\" content=\"Google PMax now supports 10,000 negative keywords. Download industry-based keyword lists to reduce irrelevant clicks and boost ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsby Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T16:59:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T16:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsby.co\/blog\/wp-content\/uploads\/2025\/03\/Blog-Cover-Image-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2232\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Selin Cakir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adsbyco\" \/>\n<meta name=\"twitter:site\" content=\"@adsbyco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Selin Cakir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\"},\"author\":{\"name\":\"Selin Cakir\",\"@id\":\"https:\/\/adsby.co\/blog\/#\/schema\/person\/7e61bfc9b2dad580017985c2fa0e7c15\"},\"headline\":\"Google PMax Update: Negative Keyword Limit Now 10,000\",\"datePublished\":\"2025-03-24T16:59:22+00:00\",\"dateModified\":\"2025-03-24T16:59:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\/\/adsby.co\/blog\/#organization\"},\"keywords\":[\"Google Ads Tips\"],\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\",\"url\":\"https:\/\/adsby.co\/blog\/google-pmax-update-negative-keyword-limit-now-10000\/\",\"name\":\"Google PMax Update: Negative Keyword Limit Now 10,000\",\"isPartOf\":{\"@id\":\"https:\/\/adsby.co\/blog\/#website\"},\"datePublished\":\"2025-03-24T16:59:22+00:00\",\"dateModified\":\"2025-03-24T16:59:24+00:00\",\"description\":\"Google PMax now supports 10,000 negative keywords. 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