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Effect of Side Projects: How to Create a Growth Machine

In this short article, I will try to explain the importance of side projects as a growth machine and how they work.

One of the best ways to attract the attention of potential users is to provide them with value, especially if you can do it for free.

Below, I will share the purpose and results of a side project we did for Adsby. It was a project that provided us with a great learning experience and yielded fantastic results.

Why We Needed a Side Project!

At the end of January, we plan to launch Adsby. Adsby is a tool aiming to eliminate losses in Google ads for small businesses and startups by combining artificial intelligence with extensive digital marketing data, thus improving their performance in search ads. By joining our waitlist, you can gain priority access to discounts and other benefits.

Before our launch, we wanted to communicate as much as possible with our target audience and provide value to our potential users from the start.

We decided that one of the best ways to do this was to create side projects that would support the features of our main product.


One of the most searched topics by our target audience was finding SEO-friendly keywords. We knew the market had products that served this purpose well, but they were expensive.

So, we decided to create a 100% Free Keyword Generator. This free tool, powered by artificial intelligence and utilizing the OpenAI API, generates SEO-friendly keywords for users in seconds.

Shortly: Users can get their keywords for free by simply providing a business description and target audience.


Product Hunt Launch image for 100% Free Keyword Generator
  • Became the number 1 product of the day and the 5th of the week in the Product Hunt launch.
  • Received traffic from dozens of different organic sources (like newsletters).
  • Keyword Generator tool has attracted visitors from over 130 countries.
  • The keyword generation button was clicked more than 5,500 times and a total of over 220,000 keywords were created.
  • Our waitlist gained over 1,000 new users.

This experience has shown that side projects are not only capable of enhancing a brand’s visibility, but also in providing real value to customers, thereby building loyalty and trust. The steps we took for Adsby directly contributed to the success of our product and enabled us to establish an effective connection with our target audience. Side projects can be a significant part of your growth strategy, creating a distinction that sets you apart from your competitors. The experiences and successes we have gained on this journey could serve as an inspiration to others. Ultimately, innovative thinking and proactive action play a critical role in the growth of any business.

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